Advice for Creators of Explanatory Animation

Start with a well-designed diagram, infographic, or other visuals.

Could and should we animate?

Put on your new thinking cap...

Consider context:

Options to consider for every animation


Pacing. Know thy audience.

User control of playback?

Things to Avoid

Gratuitous animation. "Don't waste my time!"

On screen with other content: distracting? "Don't bother me!"

Forced-pace reading.... People read at different speeds. If you are displaying more than a few words of text, your timing will be too fast for some viewers and too slow for others.

To be inspired by explanatory animation from all over the web,
see the Examples page.

To learn about comissioning custom explanimations from Nancy Wirsig McClure,
see www.explanagraphics.com.